Your Viator listing is page 7 and you can't see why. Now you can.

Paste any Viator or GetYourGuide listing URL (or paste the listing text). TourLens scores it 0-100 against the factors both platforms publish — relevancy, conversion, photos, availability, reviews, cutoff — and hands you copy-ready title & description rewrites, a photo-gap + availability/cutoff fix list, review-response drafts, and a re-audit delta. In under 5 minutes.

Paste format (any order):
Title: Half-Day Whitewater Rafting on the Gauley River — Class III-IV
Platform: viator · Duration: 5 hours · Category: Water sports
Location: Summersville, West Virginia
Photos: 12 photos, video
Reviews: 214 reviews · Rating: 4.8/5 · Badge of Excellence
Availability: 6 months calendar · 4 start times
Cutoff: 24 hours before
Description: Tackle Class III-IV rapids with a licensed guide…
Included: Helmet, life jacket, professional guide
Excluded: Gratuities, wetsuit rental
Cancellation: Free cancellation up to 48 hours before
Languages: English, Spanish

The problem

Viator ranks on relevancy, performance and compensation; GetYourGuide on query match, conversion, availability and reviews. Neither shows you YOUR weak link.

Quiet underperformance

Your listing sits on page 7 with zero bookings and you can't see your own rank the way a customer does.

Documented levers, missed

Viator's own data: 10+ photos ≈ +160% bookings vs 1 photo, ≤4h cutoff = +27% bookings, Excellent badge ≈ 3x bookings.

Slow $40–$220 human gigs

The only alternatives are 2-5 day human gigs at $40–$220 per listing — and nothing re-runs after you fix things.

How it works

Score → fix → re-score. The re-audit delta shows your fixes actually landed.

①

Paste your listing

Drop in the URL or paste the text of your listing page. No login, no account connection, no extranet access needed.

②

Get your 0-100 OTAScore

Six dimensions — relevancy, conversion, trust, availability, cutoff, review responses — each with reasons, not vibes.

③

Copy the fixes

Rewritten title + description, photo-gap and availability/cutoff fix list, review-response drafts. Re-audit to see your delta.

What it checks

Relevancy (20%)

Title specificity + destination, keyword coverage, category/theme assignment, location match, intent signals (beginner/family/small group).

Conversion (20%)

Photo count tiers (Viator's +160%/+40% multipliers), video, what's included/excluded, itinerary structure, benefits, CTA.

Trust (20%)

Review count & rating vs Excellent thresholds (15+ @ 4.5+), Badge of Excellence, review recency.

Availability (20%)

Calendar depth (6+ months Viator / 12+ GYG), last-minute bookability, start-time options.

Cutoff (10%)

Booking cutoff vs ≤4h (Viator, +27% bookings) / ≤24h (GYG).

Review responses (10%)

Negative-review coverage and response cadence — with 3 ready-to-paste response drafts.

OTAScore is a proxy mapped to each platform's published guidance and documented thresholds — it is not Viator's or GetYourGuide's internal ranking algorithm.

Pricing

One extra booking at 20-30% commission dwarfs the price — a $9 audit is the wedge, the subscription is the re-audit loop.

$9/one-time

Single Audit

One full listing audit: score, rewrites, fix checklist, review-response drafts + re-audit delta. Less than one Fiverr-style optimization gig.

Start Single Audit →

Starter

20 audits/month, copy-ready rewrites, snapshot history + re-audit deltas. For operators fixing listings one at a time.

Start Starter →

$49/month

Pro

100 audits/month, batch 'audit my whole catalog' (up to 25 listings), CSV export. For multi-tour operators & agencies.

Start Pro →

Payments handled securely by Stripe. Cancel anytime.

FAQ

Is this Viator's or GetYourGuide's official score?

No. It's a proxy score built from each platform's published guidance and documented thresholds (Viator Excellent badge: 15+ reviews @ 4.5+, 6+ photos, ≤4h cutoff; 10 photos ≈ +160% bookings; ≤4h cutoff = +27% bookings; GYG: 12+ months + last-minute availability, visual itinerary +25%). Only the platforms' algorithms are authoritative — but every check here is a lever you can actually pull.

Do you need my Viator/GetYourGuide login?

No. Paste a public listing URL or copy-paste your listing text. We never touch your extranet account.

Will the URL fetch be blocked?

Possibly — both platforms bot-check datacenter IPs, which is why the paste path is first-class. The audit engine is identical either way.

What's the re-audit delta?

Apply the fixes, paste the listing again, and TourLens shows exactly how your score moved — so you know the fixes actually landed.

Score your listing in under 5 minutes.

Free 0-100 score + top fixes. The $9 single audit unlocks the full rewrite package.

Paste your Viator or GetYourGuide listing →